Hasta La Creative!

Judging by this back-to-school ad (click to enlarge), Sears doesn’t fully grasp the concept of “playing hard,” a phrase reserved for things more physically taxing than sitting on one’s ass playing video games. But there are greater inaccuracies here: The kid is playing Metal Gear Solid 4, a PlayStation 3 game, with an Xbox 360 controller. Sears is clueless about video games? Color me shocked and appalled! Seriously, I’m finding it hard to get too upset about this. And I’m not alone—even the commenter nerds at Kotaku aren’t getting that worked up. Maybe they’re like me and accept that Sears has enough trouble organizing its stores, let alone keeping gaming systems straight.

—Posted by David Kiefaber