Hasta La Creative!

Streaming video services are sometimes called “over the top” because they skip over the cable box to reach consumers. Now publishers are going over the counter top with original programs for the new Amazon Echo that comes with a screen.

On Wednesday, Scripps Networks Interactive’ Food Network and Time Inc.’s People introduced apps for the device, called the Amazon Echo Show.

“It actually solves one of the key challenges consumers have with voice alone, which is you can’t look at it,” said Al Ming, director of product management for Scripps Networks websites, apps and emerging platforms. “If you can’t look at it, you’re probably not going to decide to eat it.”

Continue reading at AdAge.com