Hasta La Creative!

Fifty: the recommended age to get screened for colon cancer, which is up to 95% treatable if detected early. Learn more today at www.screencolons.ca

Colon cancer is the second leading cause of cancer death. Why? Colons are hardly a hot topic around the dinner table. But the bigger reason is Canadians simply don’t know they need to be screened for colon cancer starting at age 50. So this elegant, visually-driven campaign makes that point in a manner unlike most PSAs. It does not employ the hackneyed trinity of shock, shame or fear. It is print, OOH, posters, and SEATS (hockey arenas, public transportation, doctors’ offices). This campaign encourages Canadians to get screened at age 50. This cancer is 90% curable if caught early. And it’s an equal opportunity cancer, affecting both men and women. So the message if for all Canadians.

Advertising Agency: One Advertising, Canada
Creative Director: Karen Howe
Associate Creative Director / Art Director: Mike Lang
Copywriter: Vinay Parmar
Photographer: Eden Robbins
Media: Aileen Grant
Account Services: Matt Sinuita, Joachim Holmgren
Strategy: Dave Rewak, Adam Brain