Scrawny-Arms Rob Lowe Isn't Going Anywhere, According to DirecTV
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Will we be saying goodbye to the Scrawny Arms, Painfully Awkward and Far Less Attractive versions of Rob Lowe? Apparently not, according to DirecTV. The fate of the popular spokescharacters seemed uncertain yesterday when the National Advertising Division of the Better Business Bureau issued a recommendation that DirecTV discontinue, or at least modify ads in the campaign featuring the celebrity and his alter-egos, on the basis of unsupported claims they make about the company’s service.
But the advertiser says the campaign isn’t going anywhere and may continue. The company will be appealing the recommendation and provided a statement to Ad Age saying it has “not pulled the campaign. The Rob Lowe spots were always scheduled to end at the end of Q1, we always planned to launch our new campaign with Hannah Davis in the Final Four. Even though we have a direct competitor trying to restrict our advertising, we definitely reserve the right to bring back the Rob Lowe campaign, either in its current form or with new spots … It has been extremely successful for the brand.”
The ads, created by Grey, New York, have been a worthy comedic follow-up to the brand’s award-winning “Cable Effects” campaign, but have apparently ticked off competitor Comcast, who filed the complaint leading to the NAD’s recommendations, which are not legally binding.
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