Scott Galloway: Amazon is 'beating up' on Google, Facebook and Apple
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Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he’s mulling a sequel, because he now thinks the first three need to fear the fourth.
“Amazon is beating up on the other three wherever it intersects,” said Galloway in a provocative speech to the Brandemonium conference in Cincinnati on Wednesday. Galloway, a New York University professor who is the founder of digital consultancy L2 (now part of Gartner) says Amazon is out-innovating Apple on hardware, has become the fastest-growing digital media player and outspends TV networks on original content.
“Amazon has more job openings in their voice group than Google has in the entire company right now,” he said. Amazon “can go into the media business and overnight be the second largest spender on original content. They will spend more than NBC or CBS this year.”
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