Scope3’s Brian O’Kelley on the Greener, Safer Future of Programmatic Advertising

According to recent estimates, the Cloud now has a larger carbon footprint than the airline industry. What can marketers do to reduce online advertising’s damaging outputs? Brian O’Kelley, co-founder and CEO of Scope3, joined Adweek’s NexTech Summit to share his insight on simple ways marketers can work to reduce the industry’s carbon footprint. Adweek Shrinking…

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