Jul
28
Scion – “United By Individuality” press & poster campaign, USA
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Artwork for “Chelsea G.” billboard from Scion UNITED BY INDIVIDUALITY campaign.
A unique custom-cover venture is also in production for the September issue of Tokion magazine, featuring each subscriber’s name imprinted on a Scion vehicle as part of the cover artwork. Owners who attended the Scion United event will also receive Tokion’s September issue with a personalized Scion for cover art.
Billboard executions featuring an owner’s Scion will run in 22 markets through October. The campaign’s online and other out-of-home components will also be revealed over the weeks ahead.
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