Jan
20
Scion Hopes Older Target, New Models Will End Slump
Posted in: Uncategorized
After struggling for years, Toyota’s youth-oriented Scion brand aims to get back on a fast growth track by adding products that are more pragmatic and by gearing its advertising to a slightly older crowd.
For dealers who remained loyal — and that has been nearly all of the 1,000-some retailers — the patience could soon pay off.
Scion is targeting sales of 100,000 in a few years, after watching volume slump 15 percent to 58,009 units in 2014.
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