Feb 09

Schwarzenegger and Hayek Have Electricity in BMW Super Bowl Ad

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Arnold Schwarzenegger and Salma Hayek Pinault play god, toss lightning around a well-to-do retirement community and power their own electric BMW. Is this heaven? No, it’s Palm Springs. Airing during the third commercial break of the Super Bowl’s first quarter, this 60-second spot from agency Goodby Silverstein & Partners and Academy Award nominated director Bryan…

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