Hasta La Creative!

Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.

Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the “Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.

Result: Lots of job interviews and some new teams for our Digital Department.

Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Director: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic Designer: Kathrin Fach
Technical Direction: Andreas Maser
Web Development: Aleksandr Lossenko