Hasta La Creative!

Schematic CEO Trevor Kaufman is clearly not easily scared. After all, he sold his interactive shop to WPP to go to work for Sir Martin. So, it only figures that he’s coming down from the adrenaline rush of Advertising Week by traveling to Nepal to execute what would be the first skydive over Mt. Everest. He’s one of 34 adventurers attempting the feat, which calls for a minute-long freefall, followed by a 10-minute parachute float to a landing at 12,000-odd feet. Impressive. Ah, but there’s more. Kaufman recently revealed himself as quite the clothes horse in The Wall Street Journal, knowledgably holding court on the art of “CEO casual” and button strategy. Be sure to watch the video about how he uses clothes to communicate messages to his clients and employees.

—Posted by Brian Morrissey