Hasta La Creative!

Shoppers looking to buy Apple’s new iPhone 7 smartphones on Friday better have ordered ahead. Brisk demand left some stores sold out, leaving those who purchased online with the best chance to get their hands on the latest models — and some resorting to extreme measures.

Apple stores around the world turned away would-be customers who hadn’t already ordered online. At the Covent Garden location in London, a security guard told people to try back in a few days. A few hundred who had booked ahead stood in a barricaded line, in the rain, waiting to collect their devices. In New York at the company’s store near Central Park, one man had been waiting in line for three days, and he wasn’t even at the front of the queue. Still, he was hopeful he’d walk away with a phone.

Apple made several changes to its flagship product — the new iPhones feature camera upgrades, a faster processor, longer battery life and a new water- and dust-resistant design. But their size and shape aren’t that different from the iPhone 6 line, apart from one key change: the removal of the headphone jack. For all the hilarious reactions to the introduction of the wireless AirPods, that doesn’t seem to have deterred customers showing up on Friday on the first day of sales.

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