Apr
21
Scale Matters: Advertisers are Opting for Instagram over Snapchat
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Instagram is mimicking Snapchat, and Snapchat is feeling the pain.
Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 158 million) but is also increasingly attracting more ad dollars. Agencies tend to drift where the action is, and, right or wrong, the general feeling is Instagram is on the upswing while the early buzz over Snapchat…
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