Jan
13
SC Johnson Consolidates Media Planning with Omnicom's PHD
Posted in: UncategorizedSC Johnson, the marketer of global brands including Pledge and Ziploc, has consolidated global media planning with Omnicom Group’s PHD, the company said.
The planning business was previously split between WPP’s Maxus and PHD.
“In the course of renewing contracts with our advertising agencies, we have made a decision to have one global media planning agency, which will be PhD,” a spokeswoman said in an email. “We are currently working on a transition timeline. We anticipate completing the transition by spring.”
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