Hasta La Creative!

SC Johnson, the marketer of global brands including Pledge and Ziploc, has consolidated its media buying duties with Omnicom’s PHD.

“We are pleased to partner with PHD for global media buying,” said Fisk Johnson, chairman and CEO, SC Johnson, in a statement. “After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”

The move follows a review of SC Johnson media shops PHD and WPP’s Maxus. “Earlier this year, in partnership with a third-party consultancy, the company undertook a media buying analysis in nearly a dozen markets globally,” the company wrote in the statement.

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