Hasta La Creative!

At last, somebody said it. Nowadays craft spirits and cocktails is all about pageantry, pomp and ritual and it has been going on for too long. Like, way too long. Savanna Cider, South Africa’s best loved cider, known for its witty and unapologetic commentary on South African culture, sticks it to the “ginaissance” with the launch of Savanna Jean. In contrast with the artisanal drinking culture, Savanna Jean is a ready-to-drink, crisp Juniper flavoured cider that requires no fuss but a lemon in the neck. As cleverly demonstrated in a sharp, keenly observed spot directed by Greg Grey of Romance Films.