Jan 25

Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You

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As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match. The AR tech uses body shape data–not standard measurements–to help brands match customers with the best-fitting products. Once a Savage X Fenty customer…

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