'Saturday Night Live' Will Cut Ads by 30% Next Season

Category: Beyond Madison Avenue
Summary: NBC’s “Saturday Night Live” is paring down its commercial load, with plans to cut about 30% of ads out of the sketch comedy show next season.

It will do this by removing two commercial breaks per episode, giving viewers more content, said Linda Yaccarino, chairman-advertising sales and client partnerships, NBC Universal.

And for advertisers, NBC will also be offering a limited opportunity…

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