May
07
SAP's Maggie Chan Jones Discusses Event Strategy and New Campaign
Posted in: UncategorizedMaggie Chan Jones was named CMO at software company SAP in November, succeeding former CMO Jonathan Becher, who took on the role of chief digital officer at SAP.
Since then, Ms. Jones has been busy preparing for Sapphire Now, the company’s annual marketing event, taking place this week in Orlando, Fla., and developing the next phase of SAP’s ad campaign “Run Simple.”
In the following interview, Ms. Jones talks about SAP’s event strategy, its new campaign and how it measures ROI.
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