Hasta La Creative!

SAP today launches a digital magazine called Digitalist, designed to reach C-level executives and cover topics around the challenges businesses face in the digital economy.

The quarterly publication is available on iPads and Android tablets, as well as an online presence.

“The Digitalist is an evolution of our content-marketing strategy that we’ve been pursuing for a few years,” said Jeff Woods, VP-SAP global marketing. “It’s part of an ongoing journey SAP has had with our marketing strategy to have a digital presence that is very much focused on an outside-in view from our customers’ perspective — what are the questions they are asking and issues they are trying to deal with?”

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