Hasta La Creative!

While one is asked to comment about himself it seems to be hazy or puzzled. To be candid, I feel  I’m sensitive  in a big size. Go excited on even small account   and get back let-down in the very next sequence.  I just always love to be ideas and words next to my  babies  Anwita & Iniyaa. The people closed to me use to say I’m hard working and love to take strain at  maximum level for a better fruit.  Believing,  hard work does pay. And stay sincere to what I get involved.

Why are you into Advertising?
Advertisement , I feel  the space of unlimited ideas. It has been  a cohesive platform  of art and science  which left  me sportive and vibrant. Each day brings  fresh challenge and excitement which keep me energetic and enthusiastic. I always eager to be challenged by  words and ideas.   The transformati on of my ideas and the endeavor taken behind in a successful brand story , has been a driving force which pep me up in a great account.  Advertising is never a fag one but stay me in fettle. So  I dented myself  and got interested.

Did you attend school for fine art or design or Communications?
English Literature was my stream both  Graduation / Post graduation.  I was fascinated  by words , ideas   and Images ever  since my school days. Naturally I plugged myself in reading and drawing. I used to get amazed by seeing good print  ads in news  papers / mags    during my college, which engrafted a vague idea in my mind about  the world of  advertising.  Of course my management background (MBA –  Marketing ) gave me a solid platform how to think strategically.

How do awards impact your career?
To be frank,  I don’t go after awards or accolades. But while some one says  my campaign is better , I would go happy.

Were there any particular role models for you when you grew up?
It is really tough to point out any particular individual as a role model. I ‘m influenced by many a people. Especially my parents. My father was light hearted and flamboyant with good sense of humor.  My  mom, She is rather austere  but very lovable and inspiring. They ‘ve a pivotal role in the shaping of my attitude and taste .

Who was the most influential personality on your career in Advertising?
I‘ve been indebted the people behind the ads which excited me. I ‘m not fortunate enough  to have a mentor to start out my career. But a bunch of  gurus inspired me.Names such as Piyush Pande, Balki, KV sreedhar / Priti Nayar / Pratapsuthan and etc.

Where do you get your inspiration from?
From every  where I go  and every thing which I get touch with. No specific thing / space to speak of. But it could be a beggar / a luxury SUV / a street child/ a celebrity /  old lady / a train journey / a piece of art form / a talk /  a drive – is better enough to tune my mind.

Tell us something about the work environment at Spell…
pell has been a boutique creative shop. A space to binge  on idea /  coffee / pizza. Jaunty and perky.

Where  there are no vertical  ladders or sirs. Deadline brings excitement and inspiration. A happy place to work.

Do you have any kind of a program to nurture and train young talent?
Creativity  has been inborn and it could be enhanced by sincere  practice.  At a brilliant work place under a mentor  one could get a spring board to launch himself. A better environment definitely  shapes a young aspirant. I  personally love “ spiritual emotions” to get mixed with any talent training  program.

What about new and young film makers/photographers? Do you consciously keep looking for newer talent and try someone completely new?
I strongly believe in newer talents. I always expect  something from the new-gen. I don’t want being in a rut.  I just like to keep moving on with newer talents.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Why do you think it  has lost the shine? Why are the younger lot more interested in TV?
I don’t believe  that the print advertisement goes sapped in india. Print has got it’s own space though Digital/ TV taking strides. News paper reading is a staple practice in indian social life. Most of the indian newspapers are a consumer value product and much cheaper in pricing.   A good stuff to read. And I feel print space has been a good platform to putdown your brand. The theme of the South Asian annual INMA conference held in Delhi was “ Why is publishing  continuing to thrive in South India?”

More and more young people are web savvy and want to work on the internet or on more entrepreneurial ventures. Has that affected the quality of people advertising has been getting?
I sense, this could be a part of changing world. It is a reality that many young talents go after internet world. But I don’t  feel this would not effect  the advertising fraternity. Still BTL activities are interesting and leaves a space for innovation.

Do you think brands whose advertising wins awards, do well in the market?
An ad with brilliant idea would strike the business sense and aesthetic sense as well, whether it win award or not.

What advice do you have for aspiring creative professionals?
I’m not as big  to give an advice but I just like to share my experience with.  Observation and passion are the key requirement s to bring up of a successful  advertising professional. The book I recently read “ The Art of Thinking Clearly “ by Rolf Dobelli  has been a good stuff to read. The hunt for perfection is what keeps a creative man going. I would tell to snuggle up to ideas.

What is your dream project?
Philosophically speaking dream project has been as a dream, being an abstract, till end of the life. When one gets finished ,dreams of next one. Then another next and goes on. He always strive to crack the nuts. I love to brand a luxury car – a multiple rollout . And  like to travel across india for a photo album. Now  I plan up a feature film ( Malayalam ) the story board is at it’s final touch up.
If God bless I would go with.

Mac or Pc?
Pc

Who would you like to take out for a dinner?
I like to have dinner any one who loves me.

What on your I pod?
Bethovan / Pinkfloyed / Lional Richie / Don Felder / Glenn Frey / Malayalam film songs.

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