Hasta La Creative!

The brief was to create seasonal greeting online solution. We decided to surprise the passengers in the airport and capture their emotions in the video. We created holiday style cartoon and projected it on to an aircraft. As a result we made the video for clients YouTube channel and used it as a holiday greeting card.

There was dedicated airplane parked at the terminal for the projection purposes only. We where projection two evenings in a row with two 15000 lumen projectors on Boeing 737-300 aircraft. Projections where shot by two camera-man. A stereo was installed in both airport terminals and each projection was supported by music and sound effects you can hear in the video.

We estimated that no more than 1000 people saw the projections in the airport on both nights. The video went viral after released on December 20. It was supported by clients newsletter and social share buttons on the landing page. 24 hours after the release video had 24k views and by the time I’m submitting this it has hit 40,568.

Unlike our previous holiday greeting solutions for the client, this time there was no discount voucher or other incentive to stimulate people.

Advertised brand: airBaltic (www.airbaltic.com)
Agency: Cube, Latvia (www.cube.lv)
Creative team: M?rcis Mi?elsons, Oskars Cirsis, Ingus Augstkalns
Design & animation: Kristaps Šteinmanis, Gints G?tmanis
Projection mapping: Krišj?nis Rijnieks
Sound & SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Art?rs Cirsis, M?rcis Mi?elsons
Account Director: Artis Kalveits
Published: December 20, 2011