Hasta La Creative!

Coca-Cola is putting its polar bears on ice and bringing back Santa Claus for this year’s holiday TV campaign.

The campaign, called “Make Someone Happy,” was created by Coca-Cola Germany with Ogilvy and was adapted to the U.S. market by Coca-Cola North America. Wieden & Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.

The holiday spot marks the first time since 2011 that the brand’s classic Santa character has been the centerpiece of its holiday TV campaign in the U.S. (Mr. Claus appeared in a secondary ad called “Snow Globe” in 2012, according to the brand.)

Continue reading at AdAge.com