Hasta La Creative!

Outdoor, Print
Sana Campinas

Campaign created by DMC Propaganda for divulgation of SANASA sponsorship of Campinas Symphony Orchestra Background In 1919, Campinas Municipal Symphony Orchestra was the first institution of the gender to arise in a Brazilian city outside the state capital. Ninety years later, the Symphony Orchestra goes on being sponsored by Sanasa – Water and Sanitation Supply Society. Reasoning Just like people who have thirst for water, the society also has thirst for entertainment , for fun. That was how the slogan Sanasa & OSMC has sprung up. For those who have thirst for culture.Visually, music instruments and orchestral elements – like a baton – are made up of nothing but water.

Advertising Agency:DMC Propaganda, Campinas, Brazil
Account Director:Adriana Jardini
Creation Director:Thiago Taufic
Copywriter:Renato Bruno Neto
Art Director:Thiago Taufic, Ignácio Carósio
Account Manager:Luciana Souza
Graphic Producer:Raquel Dias
Media:Talita Suter