Hasta La Creative!

In Korea, Samsung is launching a new online sitcom about two roommates: a guy named Best and his gal pal called Future. The show is called “Best Future.” (Apparently, that all has a better ring to it in Korean.)

The show, to air online starting next month in six 10-minute episodes, is about a young Samsung employee and her roommate, an aspiring singer. It’s what the Korean electronics giant calls a “musical sitcom,” and it features popular songs from the ’80s and ’90s, according to a company blog post. It’s partly set in Samsung’s offices in South Korea.

Korea’s conglomerates are often stereotyped as high-pressure, hierarchical places to work, and the sitcom appears to be part of Samsung’s attempt to style itself as young, fun and creative.

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