Samsung's Ice Bucket Challenge and 'Barely Legal Pawn' Battle for Viral Views
Posted in: UncategorizedSamsung’s brilliant, if a little crass, choice to promote a waterproof phone by accepting the ALS Ice Bucket Challenge paid off last week, earning a couple million views and putting Apple and others on the spot in the process.
But that wasn’t enough to lead the latest Viral Video Chart, which covers the week that ended Sunday. That honor — or, more importantly, over 9 million views — goes to Nike, which won with “Mirrors,” a campaign showing Neymar Jr. race through a soccer field of funhouse mirrors.
Nike was followed by “Barely Legal Pawn,” a reality-show spoof reuniting “Breaking Bad” stars Bryan Cranston and Aaron Paul and adding “Veep” star Julia-Louis Dreyfuss to promote Audi, and Audi’s sponsorship of last night’s Emmys. Last Wednesday it had more than 2 million views. By Sunday that figure was above 6 million. (And by last night, each of the three stars had a brand-new Emmy.)
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