Oct
01
Samsung Wraps Up Global Review; Publicis Groupe Still On Board
Posted in: Uncategorized
Samsung has wrapped up its global review, with incumbent agencies such as Publicis Groupe’s Leo Burnett and Starcom MediaVest Group’s Starcom retaining their portions of the business.
The company also added independent Wieden & Kennedy to the roster, as well as Publicis’ BBH, according to people familiar with the review. In all, the results give Publicis some breathing room after what could have been a major loss.
Wieden & Kennedy, BBH and Starcom did not immediately respond to requests for comment. Leo Burnett declined to comment. Representatives from Samsung in South Korea and the U.S. did not return requests for comment.
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