Samsung Strings Together World's National Anthems in Olympics Spot
Posted in: Uncategorized
With nationalism rising across the U.S. and Europe, geographic borders are gaining relevance. But with an Olympic-themed ad breaking today, official sponsor Samsung is urging people to break down borders and barriers in a campaign that runs counter to the political tide sweeping much of the globe.
The spot, called “The Anthem,” makes a call for global unity by stringing together scenes of people singing various national anthems. They’re singing not their own anthems, however, but those of other countries. The ad opens with a girl from Australia, for example, singing a line of the Botswana national anthem into a Samsung Galaxy S7 Edge smartphone.
The commercial aims to give viewers “a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections,” Samsung said in a statement.
Post a Comment