Hasta La Creative!

Samsung Services, a suite of digital tools that includes a variety of Samsung efficiency apps such as Payment, Bixby and Health, has brought on Beyond as its new global creative agency of record, according to people with knowledge of the matter.

Beyond, which coins itself as a “design and technology ideas company,” won the business following a competitive review run by R3, Ad Age has learned. Representatives from Samsung, Beyond and R3 did not respond to inquiry for comment.

According to people with knowledge of the matter, the scope of work will include the U.S. and international markets.

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