Samsung Restructures U.S. Marketing Team as Mobile Division Falters
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Samsung Electronics is making changes to its U.S. marketing team, aligning it with the conglomerate’s morphing goals.
Todd Pendleton, CMO of the company’s U.S. mobile business, now oversees creative content for mobile and other units; Vince Hudson, hired from P&G in March, leads brand strategy. And the company is recruiting a separate executive to handle all media planning, according to two executives familiar with the company.
Shifts to the U.S. marketing ranks began quietly earlier this year, following the announcement that Samsung would combine its U.S. mobile division — Samsung Telecommunications America, based in Dallas — with its consumer electronics and home appliances. That unit, internally dubbed One Samsung, is for the first time under the supervision of one president and CEO, Gregory Lee
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