Jul
11
Samsung Puts Fridges and Stoves on Center Stage With High-Tech Showroom
Posted in: Uncategorized
On Friday, Samsung introduced a massive digital installation showroom for its home appliance line in two Best Buy stores in the greater Chicago area. The retail display marks another step in Samsung’s bid to grow dominant in the category, springboarding on its established brand identity in mobile phones and TVs.
The showroom, called CenterStage, was built by the Barbarian Group, the Chiel-owned digital agency, using its open-source software Cinder, which won the first Cannes Grand Prix awarded for innovation in 2013.
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