Samsung: Pass The Heartbreak
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PR, Online
Samsung
Italy failed to qualify for the World Cup for the first time in 60 years. Their fans didn’t know how to cope with the situation, but Romanians already knew a lot about such disasters. Our national football team had skipped the last 5 World Championships. Samsung wanted to bring value to this important know-how into failing, and also prove the unifying power of technology. So we created “Pass the Heartbreak”, an online show where a Romanian fan gives Italians some experienced advice, featuring Samsung products. It all worked, because disappointment always heals faster when you don’t feel alone.
Advertising Agency:Centrade Cheil, Bucharest, Romania
Creative Director:Ioana Zamfir
Head Of Digital:Roxana Nita, Adina Stanescu
Art Director:Roxana Nita
Copywriter:Adina Stanescu
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