Apr
24
Samsung on the Prowl for Global Marketing Agencies
Posted in: Uncategorized
Samsung Electronics has issued a request-for-information as it readies a global agency review, according to people familiar with the matter.
The requests were sent out for media, creative and digital work in multiple countries. The RFIs are being distributed at the holding-company level.
Starcom MediaVest Group, a unit of Publicis, supports the bulk of Samsung’s global media business. The company’s creative partners include Publicis’ Leo Burnett, MDC’s 72andSunny, Cheil and Cheil-owned McKinney. Interpublic’s RGA won a large portion of Samsung’s U.S. digital business last summer.
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