Samsung North America Appoints Marc Mathieu, Jesse Coulter to Key Marketing Posts
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Samsung North America has named Marc Mathieu, former number two marketer at Unilever, as its new U.S. chief marketing officer and former CAA Marketing co-CCO Jesse Coulter as U.S. chief creative officer, a newly created position.
Their appointments mark the opening of the brand’s new Global Marketing Center of Excellence, to be based in New York.
Mr. Mathieu had been in talks with the brand about a marketing post for a few months, and Ad Age confirmed earlier this month that he had joined the company. He will be overseeing all marketing for the company’s lines of business, spanning telecommunications, home entertainment and home appliances. He will also oversee the Global Marketing Center of Excellence, which will be an incubator for marketing innovation and the headquarters of Samsung’s U.S. creative, digital, content services and brand marketing teams.
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