Jun
14
Samsung Launches Public Relations Agency Review
Posted in: Uncategorized
Samsung is conducting a PR agency review to promote its consumer electronics business globally, according to multiple execs familiar with the matter.
The move is intended to build a united brand for the group at the corporate level and across regions, the execs said. Samsung’s consumer electronics department encompasses smartphones, TV, tablets, cameras and laptops.
The Korean company’s representatives in the U.S. didn’t respond to a request for comment by press time.
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