Hasta La Creative!

As Samsung revamps, it’s pilfering talent from major consumer products companies. The Korean conglomerate is in talks with Marc Mathieu, the number two marketer at Unilever, to become its top creative officer, according to executives familiar with the decision.

Mr. Mathieu would replace Todd Pendleton, the CMO of Samsung’s U.S. mobile division. In early March, Mr. Pendleton told employees he would be exiting by April. He is temporarily staying on as a consultant with Samsung, according to executives familiar with the matter.

Mr. Mathieu did not respond to email requests for comment. A Unilever spokeswoman said the company hadn’t been informed of any move involving Mr. Mathieu. Representatives from Samsung did not return requests for comment.

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