Samsung Exec Moves to PepsiCo for New Innovation Role
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PepsiCo has lured a smartphone innovator to the soda business, as the company searches for the next big thing in drinks. Luke Mansfield, formerly the European head of product innovation for Samsung Electronics, will take on the newly created role of VP-global innovation for PepsiCo’s Global Beverage Group, where he will be charged with pushing what a top PepsiCo exec called a “more holistic” innovation agenda.
Previously PepsiCo had put less-senior executives over innovation or kept it at the brand level. But Brad Jakeman, president of PepsiCo’s Global Beverage Group, said “we decided to elevate this to a VP-level role because of the significance of our commitment to innovation and also the shifts that are taking place in consumer demand around beverages globally.”
Mr. Jakeman credited Mr. Mansfield with leading the Samsung team that created the Galaxy S5. He also has beverage experience, working as an innovation director at a drinks consultancy, Mr. Jakeman said.
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