Samsung Erects 'Living Color' Billboards in Global Galaxy Tab Push
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To showcase the visual capabilities of its new Galaxy Tab S, Samsung has created a global out-of-home color design display using the same technologies as its tablet in hopes of provoking an emotional response among those who pass by.
The digital out-of-home ads will run in high-traffic areas in six cities across the world, beginning in New York City today and rolling out in Amsterdam, London, Milan, Singapore and Toronto over the next few weeks.
The interactive designs, billed as “Color Therapy,” are customized for each region. They change colors and shapes in nearly 150 ways based on the weather and “move” like a screensaver. The New York board uses ink to represent the flow of the city, and the London installation mimics the moment when raindrops hit the ground. The displays also counterbalance the weather by responding with cool tones when it is hot or dry or a warmer color range when the weather is cold or wet.
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