Apr
14
Samsung CMO Todd Pendleton Says Advertising, Not Copying, Toppled Apple
Posted in: Uncategorized
Samsung’s top U.S. marketer, Todd Pendleton, claimed it was his team’s work — not any copycat products — that allowed his company to unseat Apple at the top of the world smartphone market.
Mr. Pendleton, the CMO of Samsung U.S., was among the first slate of witnesses Samsung called in its defense of a $2 billion suit from Apple for copying various technology features.
Last week, as the dramatic patent trial between the two smartphone juggernauts rolled on, Samsung offered us a peek at the internal frictions over advertising at Apple. On Monday, Samsung rubbed it in further.
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