Hasta La Creative!

Under Samantha Maltin, History drew cable audiences of biblical proportions.

Tasked with breaking through the cable clutter with high-concept, scripted fare, Ms. Maltin, 37, delivered innovative marketing that helped the network shatter ratings records with “The Bible” and “The Vikings.”

For “Vikings,” History partnered with Sony’s “God of War: Ascension,” creating an exclusive custom demo for the game that included in-game and on-box integrations, along with a Best Buy partnership. To spread the good word for “The Bible,” History teamed with show producers Mark Burnett and Roma Downey to create grassroots momentum through church outreach, a Walmart partnership, and celebrity connections, including music-video creative around the holidays.

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