Hasta La Creative!

The Salvation Army promotes a new date on the promotional calendar: Ex-Valentine’s Day. Because you need to get rid of what reminds you of your ex, and these things could be very helpful to people who need it.
So “too bad it’s over. But since it’s over, donate”.

Advertising Agency: WMcCann, Sao Paulo, Brazil
CCO: Washington Olivetto
Creative Director: Milton Mastrocessario “Cebola”
Creatives: Carolina Markowicz, Fabiano de Queiroz “Tatu”
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production: Zeeg
Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto e Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares
Client: Dirceu Lemos, Tiago Mendes