Hasta La Creative!

Salt is a brand communications and creative services studio. For Salt, creating a brand is not about giving smart attire but making a personality statement which looks, thinks talks and walks the brand’s vision.

Is Salt Studio primarily into identity design and brand communication? What all services do you provide?
Our expertise is in the following verticals –
•    Strategic Branding & Design Consulting ( this includes identity design and brand communication)
•    Broadcast Branding
•    Media Services
•    Films

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Our designers and animators are a prodigy from prestigious institutes like NID, MIT and other eminent design schools. We usually release recruitment ads when there is a requirement.

How would you define the design style at Salt Studio?
Contemporary.

Were there any particular role models for you when you grew up?
Psyop

Any International design workshops?
We were Gold sponsors for Promax Asia and Promax India in 2011.

How has digital affected your traditional print design work?
We have expertise in both traditional and new age advertising.
Digital media has occupied the share of advertising pie and has become a part of the marketing plan for most marketers.  However traditional advertising is still one of the most effective ways to reach out to a broad base of target audience.
It establishes trust and credibility for the brand.  Keeping this in the background we don’t feel that there are any biases towards digital advertising and think that marketing spends purely depends on the marketing strategy.

Do clients see design as a value addition to their products?
Design is imperative requirement for any product and clients consider it mandatory.

Do you wish we had a design event in Mumbai?
Yes.

Who was the most influential personality on your career in graphic design?
There are many and we cannot name one.

What made you start Salt Studio?
Our founder-director, Shred, has been in the broadcast industry for the last 12 years. He was associated with FOX international Channels and The National Geographic for the Asia Pacific as Creative Director.
Going by the Industry scenario there were no prominent organizations / companies in India with expertise and skill set in broadcast branding. Mostly TV channels used to outsource it to companies abroad. This allowed ample opportunity and scope in this arena.

How important is the focus on good design at Salt Studio?
We feel design is in everything. Design is everywhere. To design is to create, feel, smell, hear, communicate, embody, plan, and so much more. It is the process of turning ideas into tangible things.
We strive to deliver the best in terms of idea and giving it a form at Salt Studios.

Are you working with any advertising agencies? Any brands?
Yes, we have partnered with leading advertising agencies and are also working on some of most prestigious brands.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
Design has seen an explosive growth over the years. Design as a career also offers tremendous prospects. It is known to be one of the youngest profession and we call it creative industry.
I don’t think we lack aesthetic sense but yeah, we would require schools putting more emphasis on the creative process than technology alone.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Yes, we would definitely advice to take graphic/motion design as a career option as we see future advertising moving in that direction. We would advise them to challenge possibilities and surpass extremes.

Mac or PC?
Mac

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