May
06
‘Salem,’ ‘Manhattan’ and Tough Cable Talks: WGN Will Make You Know Its Name
Posted in: Uncategorized
Peter Liguori, the head of Tribune Co., has opted for a strategy that comes naturally to the former TV programmer: more original content.
As the media company prepares to shed its print business, Mr. Liguori sees its future resting on new shows such as “Salem,” which premiered last month on Tribune’s WGN America cable network. WGN for years has subsisted on old sitcoms and Chicago sports coverage. In an interview, he ticked off the benefits of airing original shows on the station.
“You get an increase in your ratings, higher ad rates because advertisers want originals, and a rise in the brand profile of your cable network to get more distribution,” the 53-year-old CEO said. “All of that is critical to TV.”
Post a Comment