Sainsbury’s Goes Dickensian for Christmas Ad, Creating a Surprising Origin Story

Sainsbury’s opened its doors on London’s Drury Lane in 1869, marking a humble beginning for what has grown into Britain’s second-largest grocery chain. To play off that history as with a healthy dose of magical realism as the brand turns 150, its 2019 Christmas ad from Wieden + Kennedy London tells a Dickensian story based…

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