Sainsbury's christmas ad attracts 240 ASA complaints and is Badlanded.

No sooner had the Sainsbury’s – 1914 Christmas truce advert been aired, before the Guardian had Ally Fogg calling the ad ‘a dangerous and disrespectful masterpiece’ in their comment is free section, prompting +1000 comments debating the virtue of using historical events in ads.

Adland: 

Badland: 

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