Hasta La Creative!

Arthur Sadoun, who takes over as chairman and CEO of Publicis Groupe today, has made a video introducing staff to his personal mantra, “Break, bond, build,” and signalling his desire for the French group to become a platform, not a holding company.

To do this, he says, Publicis groupe needs to be “the kind of agile, flat, modular, dynamic organization that will create new value not only for our clients but for everyone in our group,” Sadoun says in the video.

Like his predecessor Maurice Lvy, famous in the company for his humorous annual holiday films, Sadoun appears relaxed in front of the camera.

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