Hasta La Creative!

Sachin is an Art / Creative Director with over 17+ years of experience in advertising. He has completed his Applied Art and Bachelor of Fine Arts diploma from BKPS Abhinav Kala Mahavidyalay (Pune, Mumbai). His last job was in Interics Designs, Pune, prior to his current position – Art / Creative Director at The Uncommons Design Co.
An illustrator himself, he is extremely passionate about Painting and Concept Creation. 

TAG Award 2018 – Illustrator of the year 2018 (Packaging Design, Illustration & Space Branding)

TAG Award 2019 – Illustrator of the year 2019 (Packaging Design, Illustration & Branding Identity Design)

Why are you a Graphic Designer?
Creativity is fulfilling. Graphic design is something that you can have a Real Passion for &can give you a real sense of satisfaction. As well as picking colors and choosing only designs, they have to think ‘Outside the box’. And it is always said that ‘Follow your passion & success will follow you’ and it was my passion. Graphic Design makes feel that creativity is not just thinking it is about the work you are willing to do (drawing). Graphic Design gives you a opportunity to bring your ideas to life! Good design is about so much more, than just making things look nice it’s a very thoughtful, challenging profession and I loved graphic designs so much that I was prepared to take up the challenge the whole of my life! Design associated with solving problems and making the problems a best solution for others. And so I am a graphic designer.

Did you attend school for fine art or design?
Yes, I attended a school (college) for fine art/design : BKPS & Abhinav Kala Mahavidyalaya, Pune .

You have a distinct style of Design. How long did it take you to develop your style?
Actually I started my drawings from when I was in college (1st yr). I realized that I loved designs from when I was a young lad. I was passionate about the way designers / artists think ,the creativity they express in their drawings. Even I had a desire to do this, and I did it! I achieved what I want. Now about the style. I took complete 15 years to develop my own style,(patterns designs colors) still I think how can explore more styles in sketching, drawing, advertising etc. Draw everyday, get inspired by people you admire, try to emulate them, their style. This is how I got to know or I discovered my own style of drawing and sketching, designing.

How did you focus so much on graphic illustrations ?When did you realize you loved doing it and wanted more of it?
Many of my seniors used to draw when I was doing my 1st year of applied arts. I thought even my drawing is very nice, I should also achieve a ideal platform drawings. I thought I needed to explore my hidden talent of drawing and while deciding my career you have to be very relevant. So I used to observe the drawings of my elders & of my teachers. Then I decided to only focus on graphic illustrations, I practiced a lot of sketches, I determined focusing on different essence of illustrations, children’s illustrations, concept illustrations & thinking continuously of these things made me keep my focus constantly on graphic design. As I told that I used to emulate some of the drawings of my elders, as soon as I used to do it a objective flashed in my mind. That “I can also do this” to improvise my drawing illustrations. I only ‘practised’ a lot of sketches, drawings. And one day in my life came like a blossomed flower. I realized that my sketches are turning out to be really virtuous, and really nice! I started loving it. I wanted to do more of it, I was excited for each & every challenge. I took a survey of many artists, and decided to set up my career and my life was made for my drawings!

Were there any particular role models for you grew up?
Yes, my role model was ‘Norman Rockewell’. I used to try imitating his drawing when I realized love for drawings . His illustrations of everyday life explored different thoughts, ideas in my mind. His composition of drawings were out of box; his imagination literally gave a twist in my life & career !!..

Who was the most influential lpersonality on your career in graphic design?
‘Samir Kulavoor’ was most influential personality on my career in graphic design. I implemented his concept, and his style is very astonishing. When people see his drawings they recognize easily that this is drawing by Kulavoor. His drawings & creativity has no curbs, each drawing itself has a divergent way of thinking. So even I want to mature my way of illustrations / my styles.

When did you start freelancing?
I started freelancing in 2010 and then I developed my own studio.

Was there any time when you wanted to quit graphic design?
When you work with your passion, you never feel like quitting it! It is the thing you love to do , so never in my life I felt or I will feel like quitting my passion.

Are many advertising hiring? Do you work more with agencies or publishers or direct clients?
I work with all of these. Whenever I get a chance to show away my creativity I welcome it. Yes, many agencies are hiring graphic designers. It is actually helpful only to develop their companies.

Do you have clients who give you steady work or do you advertise for new clients often?
Actually sometimes both. But oftenly I get work by clients steadily!

How do you market yourself?
I market myself through social media, mouth-publicity, giving reference to each other, professional circle. These all give me a great opportunity for me to improve my style and creativity.

Any other Indian graphic designers who you admire?
Harshwardhan Kadam & Aditya Phadke. They both are Indian designers who I admire the most. Their style of composition is very nice and very well developed.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Hard working , Practicing , Sketching, focusing on your goal / aim. Honestly working towards to achieve success, are some points that you should keep in mind & not only for drawing but also for other subject. It depends on individuals decision and passion. But as per me if you choose graphic designing as career then you should have a desire to do it and passionate about it. Youngsters have a great scope towards graphic designing. You will get a chance to create your ideas into real-life solutions. Yes, I think, or better I have met such clients who respect you and your designs and then only respectable budget, they not only respect your drawings but also your efforts that we take to give a best designs. Yes, I think clients are investing in designs to sell a product through communication tool.

MAC or PC?
MAC & laptop, computer , I- pad pro…

Who would you like to take to dinner??
My support system my wife.

What’s on your I-pod, spotify??
Songs.

What’s your Twitter handle? instagram?
TWITTER:- @ArtistMuley
INSTAGRAM:-sachinmuley.Illustrations