Hasta La Creative!

Here’s a new and timely campaign from Saatchi & Saatchi’s New York office. The client is Brotherhood/Sister Sol or “Bro/Sis,” a Harlem-based youth development organization that has played an active role in the movement to reform the NYPD’s controversial “stop and frisk” policy, which disproportionately targets young men of color.

Here’s the spot, which debuted on the group’s YouTube page yesterday:

It’s a bleak portrait of the difference between the police department’s approach to serving disparate communities, and its purpose is to raise awareness of conversations like those depicted above. Talk about the talk, a site set up as part of the campaign (which also includes social media elements) lays out the campaign’s theme:

“It’s time to acknowledge that the conversations about the police that happen in black homes are often very different than they are in white ones.”

The piece was written and directed by Saatchi NY ECD Peter Moore Smith; full credits when we get them.

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