Saatchi Reorganizes, U.S. to Report Into Singapore-Based Exec
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In his first move since taking over as Saatchi & Saatchi Worldwide CEO on Jan. 1, Robert Senior has ditched the agency’s traditional geographical regional structure and split the network into two clusters: “established markets” and “dynamic markets.”
He banished his own role as CEO for Europe, the Middle East and Africa, as well as Chris Foster’s role as CEO of Asia Pacific. Mr. Foster, who is based in Singapore, will remain chief operating officer of the network, and the CEOs of all established markets — which include the U.S., the U.K., Germany, Italy, China and Australia — will report to him.
Mr. Senior was announced as Kevin Roberts’ successor as CEO of Saatchi & Saatchi Worldwide in September, as part of a larger reorganization of its parent, Publicis Groupe.
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