Hasta La Creative!

Saatchi & Saatchi Los Angeles has named Jason Schragger its chief creative officer.

The shop hadn’t had a chief creative officer until now. Executive creative directors Margaret Keene and Chris Adams had been running creative for the agency, but Mr. Adams left in November. Ms. Keene will now report to Mr. Schragger, although his purview will in some ways extend beyond the agency itself.

The agency first decided to create the post in December, when Toyota announced a “more cohesive marketing approach” and placed separate agencies into a model referred to as “Total Toyota,” Saatchi said in a statement.

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